You hear over and over again, “Build your email list. Grow your list. Capture those readers.” Are you doing that? Can you confidently say you are growing your list using all the resources you have?
From day one I knew an email list was important but I didn't know how to even begin! I’m excited to take all that I have learned and help you use the power of Pinterest to grab the attention of the everyday Pinterest scroller and turn them into a dedicated subscriber and reader.
Through this workbook we’ll look at the basics of an email list, how to entice the scrollers to draw them to your site, and then how to capture their email address once you get them there. We’ll also talk about creating a lead magnet and tips for designing an awesome pinnable image.
Your Instructors
I'm Kate Ahl, the owner of Simple Pin Media. I've worked with over 200 Pinterest business accounts, managing and tracking data to learn what works and what doesn't. I've sifted through all the crazy theories floating out there to figure out what strategies can actually grow your business so you don't have to.
With checklists, visual examples, and worksheets, this workbook will walk you through how to grow your email list and turn Pinterest users into engaged subscribers.
1 Email List Basics
We look at the basics of an email list, how to choose the right one, recommendations on the best email service providers, and tips for writing a great email.
2 Promotion
We look at the difference between direct and indirect promotion and which one you should be doing. Spoiler alert...it's both!
3 Lead Magnets
Why you need a lead magnet and tips to create a killer lead magnet that your person wants. And then we look at different ways to promote it both on Pinterest and on your site.
4 Images
The bread and butter of Pinterest. We go over tips to create an eye-catching pin and tips to a/b testing.